SaaS Lead Generation Campaign
$28 CPA with 62% Cost Reduction
The Results
Measurable outcomes that made a real impact
Reduced CPA from $74 to just $28 per qualified lead
Generated 420% more qualified leads within budget
Overall advertising costs reduced by 62%
Sales team rated lead quality at 8.5/10 (up from 4.2)
The Challenge
A B2B SaaS company was spending heavily on Google Ads but generating leads at an unsustainable $74 CPA. Lead quality was poor, and sales team conversion rates were low.
Our Solution
We implemented a multi-layered approach focusing on high-intent keywords, negative keyword optimization, landing page improvements, and lead scoring integration with their CRM to consistently deliver quality leads.
Our Process
How we achieved these results step by step
Keyword Research & Refinement
Conducted deep keyword research focusing on buyer-intent terms and long-tail keywords specific to their niche and buyer journey.
Landing Page Optimization
Redesigned landing pages with stronger value propositions, trust signals, and streamlined conversion paths to improve lead quality.
Lead Scoring Integration
Integrated Google Ads with their CRM to track lead quality and continuously optimize bidding toward high-value prospects.
Audience Targeting
Implemented LinkedIn-matched audiences and in-market segments for precise B2B targeting and retargeting.
The team didn't just lower our CPA — they fundamentally transformed how we approach lead generation. Our sales team is thrilled with the quality of leads coming through.
Ready for Breakthrough Results?
Let's discuss how we can help your business achieve similar success. Schedule a free consultation to get started today.