E-Commerce Google Ads Campaign
485% ROAS for Fashion E-Commerce Brand
The Results
Measurable outcomes that made a real impact
Return on ad spend increased from 120% to 485%
Quality traffic increased by 650% to the website
Conversion rate improved by 285% through optimization
CPA reduced by 58% while maintaining quality leads
The Challenge
A fashion e-commerce brand struggled with low ROAS and high cost-per-acquisition. Their shopping campaigns weren't profitable, and they were considering shutting down their paid advertising.
Our Solution
We restructured their entire Google Shopping campaign architecture, implemented smart bidding strategies, optimized product feeds with rich attribute data, and crafted compelling ad copy. We also set up comprehensive conversion tracking and remarketing campaigns.
Our Process
How we achieved these results step by step
Campaign Audit & Strategy
Comprehensive analysis of existing campaigns, identifying inefficiencies and opportunities for improvement across structure, targeting, and creative.
Feed Optimization
Enhanced product feeds with rich attributes, competitive pricing data, and compelling product titles to improve Shopping ad performance.
Smart Bidding Implementation
Implemented Target ROAS bidding strategy with tailored bid adjustments for high-value products and audience segments.
Remarketing & RLSA
Set up comprehensive remarketing campaigns and RLSA to re-engage previous visitors with personalized, intent-based messaging.
Continuous Testing & Optimization
Ongoing A/B testing of ad copy, landing pages, and bidding strategies to consistently improve performance.
CODEWITHMS transformed our Google Ads from a money pit into our most profitable marketing channel. The results speak for themselves — 485% ROAS is beyond what we thought possible!
Ready for Breakthrough Results?
Let's discuss how we can help your business achieve similar success. Schedule a free consultation to get started today.