Instagram & Facebook Ads — Fashion Brand Launch
320% ROAS for New Fashion Brand
A new fashion brand needed to build audience and sales from zero on Meta platforms. We combined audience research, creative production, and an influencer layer into a coordinated launch campaign rather than just boosting posts, and hit a 320% ROAS in the brand's first real growth push.
The Results
Measurable outcomes that made a real impact
$3.20 returned for every $1 spent on ads
Reached 580% more targeted fashion enthusiasts
Engagement rate increased to 4.8% (industry avg: 2.1%)
Acquired over 12,000 new customers in 5 months
Technologies & Focus Areas
The Challenge
A new sustainable fashion brand needed to build brand awareness and drive sales with limited budget. They had no existing customer data or social proof.
Our Solution
We created a phased campaign starting with brand awareness via Instagram Stories and Reels, followed by conversion campaigns with dynamic product ads and retargeting sequences. We also leveraged influencer partnerships and curated user-generated content to build social proof.
Our Process
How we achieved these results step by step
Audience Research & Persona Building
Identified target demographics and created detailed buyer personas for sustainable fashion consumers.
Creative Production
Produced scroll-stopping ad creatives featuring product benefits and brand story, optimized for mobile viewing.
Influencer Collaboration
Partnered with micro-influencers for authentic content and increased social proof.
Dynamic Product Ads
Implemented catalog ads with automatic retargeting for abandoned cart recovery.
Frequently Asked Questions
How do you launch a Meta Ads campaign for a brand with no existing audience data?
We start with interest and lookalike-based targeting informed by competitor and category research, then rapidly narrow based on early performance data — the first 1-2 weeks are deliberately about learning, not just spending.
Is influencer collaboration necessary for a Meta Ads brand launch?
Not always necessary, but it meaningfully helped here — influencer content gave us authentic creative to test in paid ads, which often outperforms brand-produced content for a new, unknown brand.
What creative format worked best for this launch?
Short-form video and dynamic product ads outperformed static images significantly for this brand — but creative performance is genuinely brand- and audience-specific, which is why we test formats early rather than assuming.
CODEWITHMS helped us launch our brand with a bang. Their Meta Ads strategy was instrumental in building our customer base from zero to 12,000+ in just 5 months!
Ready for Breakthrough Results?
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