Marketing Collateral Design
25+ Print & Digital Assets for B2B Tech Company
A B2B enterprise software company needed a consistent library of marketing materials for trade shows and sales enablement, but their existing assets were built ad hoc with no shared system. We audited what existed, built a reusable template system, and produced over 25 print and digital assets from it.
The Results
Measurable outcomes that made a real impact
Complete suite of print and digital marketing materials
Print-ready files with proper bleeds and color profiles
Optimized digital assets for web and social media
210% increase in booth engagement at trade shows
Technologies & Focus Areas
The Challenge
A B2B tech company needed a complete suite of marketing materials for a major product launch and trade show presence. Their existing materials looked dated and didn't reflect their enterprise positioning.
Our Solution
Created a comprehensive marketing collateral system including sales decks, product brochures, one-pagers, trade show booth graphics, email templates, and social media templates. Maintained brand consistency while elevating their visual presence.
Our Process
How we achieved these results step by step
Audit Existing Materials
Reviewed all existing marketing materials and identified gaps and inconsistencies.
Template System Development
Created master templates in Adobe InDesign and Figma for easy updates.
Asset Production
Produced all marketing collateral with proper file formats for print and digital.
Style Guide Extension
Extended brand guidelines to cover marketing collateral usage and best practices.
Frequently Asked Questions
Why build a template system instead of just designing each asset individually?
A template system means new assets (a new trade show banner, a new sales one-pager) can be produced quickly and consistently afterward, instead of starting from scratch or drifting from the brand each time — this was a major time-saver for the client's team after handoff.
Do you design both print and digital marketing materials?
Yes — this engagement covered both, since B2B trade show presence usually needs printed collateral (banners, one-pagers) alongside digital assets (social, email, sales decks) built from the same visual system.
How many assets are typically needed for a trade show marketing push?
It varies by show size, but this client's 25+ asset library covered booth graphics, print handouts, digital sales enablement materials, and a style guide extension for their internal team to use going forward.
The marketing materials CODEWITHMS created elevated our brand presence significantly. We finally look like the enterprise company we are!
Ready for Breakthrough Results?
Let's discuss how we can help your business achieve similar success. Schedule a free consultation to get started today.