Meta Ads

Instagram & Facebook Ads — Fashion Brand Launch

320% ROAS for New Fashion Brand

Client: Urban Threads
|
Industry: Fashion / E-Commerce
|
Duration: 5 Months
Instagram & Facebook Ads — Fashion Brand Launch — Meta Ads case study: 320% ROAS for New Fashion Brand

The Results

Measurable outcomes that made a real impact

320%
ROAS

$3.20 returned for every $1 spent on ads

+580%
Reach Growth

Reached 580% more targeted fashion enthusiasts

+142%
Engagement Rate

Engagement rate increased to 4.8% (industry avg: 2.1%)

12,000+
Customer Acquisition

Acquired over 12,000 new customers in 5 months

The Challenge

A new sustainable fashion brand needed to build brand awareness and drive sales with limited budget. They had no existing customer data or social proof.

Our Solution

We created a phased campaign starting with brand awareness via Instagram Stories and Reels, followed by conversion campaigns with dynamic product ads and retargeting sequences. We also leveraged influencer partnerships and curated user-generated content to build social proof.

Our Process

How we achieved these results step by step

1

Audience Research & Persona Building

Identified target demographics and created detailed buyer personas for sustainable fashion consumers.

2

Creative Production

Produced scroll-stopping ad creatives featuring product benefits and brand story, optimized for mobile viewing.

3

Influencer Collaboration

Partnered with micro-influencers for authentic content and increased social proof.

4

Dynamic Product Ads

Implemented catalog ads with automatic retargeting for abandoned cart recovery.

"

CODEWITHMS helped us launch our brand with a bang. Their Meta Ads strategy was instrumental in building our customer base from zero to 12,000+ in just 5 months!

E
Emma Rodriguez
Founder, Urban Threads
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